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Our ‘zyaada’ social Footprint | zyaada.mobi May 28, 2009

Posted by zyakaira in Facebook, IPL, Olympics, Online Maketing, Social Media, Superbowl, Twitter.
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Google PageRank Checker

Also, our technorati rank is 4/10 right now (Top 1% and better). The mix of financial and marketing posts is published together at http://twitterone.mobi ( not a dotmobi site) while http://zyaada.mobi republishes our marketing effort on mobile…(dotmobi)

Twitters Analytical Business Plan – Forbes.com July 17, 2009

Posted by zyakaira in Facebook, Marketing, Social Media, Twitter.
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Sitting inside a conference room at Twitter, BlackBerry in hand, Kevin Thau is all business.In his first interview since taking charge of the San Francisco technology companys mobile business development a month ago, Thau is confident that cellphones will play a crucial role in helping the messaging service make money.

The four-year-old company, which has raised more than $35 million from Benchmark Capital, Spark Capital and others, offers its service free of charge, and hasn’t yet figured out how to generate revenues.

Thau, 36, says thats about to change. He says the number of text messages passing through Twitters platform has grown 1,000% in the last year. Add to that the fact that users are texting more substantive observations and opinions in real time, and the company has a valuable information database it can sell to businesses.

Thau says Twitter is developing a range of analytics and metrics products and services built around the information contained in “tweets,” the e-mail and text messages that pass through its platform. “We can measure the tweets,” he says. “Were trying to figure out what are the appropriate metrics around engagement and how to convey those.”

Thau, however, didnt say when Twitter plans to sell these services or how much it will charge for them.

Its an interesting business model, but can Twitter survive selling analytics and other services? “When it comes to enterprises, absolutely,” says Jeremiah Owyang, a social computing analyst with Forrester Research ($FORR ) . “I just got off a call with a client thats asking about how to engage on Twitter. There’s definitely interest.”

via ‘Forbes’

Sports Salaries Show What We Really Value: FiLife (a WSJ partner) July 9, 2009

Posted by zyakaira in Cricket, Facebook, IPL, MLB, NBA, NFL, Premier League, Social Media, Sports, Twitter.
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The issue of escalating compensation and rising ticket prices in professional sports has been around for years. But next month it could reach a boiling point when 21-year-old Stephen Strasburg, the No. 1 pick in this year's Major League Baseball draft, signs for at least $15 million. And that's just a bonus before salary is even discussed.

The blogosphere and radio call-in shows are already buzzing, with people saying things like “Man, the [Washington] Nationals” — or whatever team ends up signing Mr. Strasburg — “are sure going to have to raise prices to pay for this guy. You'll be lucky to afford a beer when you go out to the ballpark to see him pitch.”

Well, if you can't afford to buy a beer at the ballpark then it didn't do the team much good to sign the player, did it? Sportswriters and radio guys delight in reminding fans that every time a team acquires an expensive player the cost of everything goes up. But that's just not the way economics works.

It certainly seems as if the prices of peanuts and Cracker Jack go up after they sign that new guy or build that new ballpark (always with a large chunk of taxpayer money). But that isn't because the owners of sports team are greedy. They are greedy, but that's not the point.

The point is that prices go up because the owners think that's what you're willing to pay. If you are willing to pay, the price stays high. If you aren't — or at least if enough of you aren't — then the price will come back down. It's that simple.

via Sports Salaries Show What We Really Value: FiLife (a WSJ partner).

How much is Facebook worth?: FiLife (a WSJ partner) July 9, 2009

Posted by zyakaira in Facebook, Marketing, Social Media, Twitter.
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Facebook vs Twitter series 11/800 (Sun Valley Buzz)- Buy up Twitter | Dealbook July 7, 2009

Posted by zyakaira in Facebook, IPL, IPOs, Online Maketing, Social Media, Twitter.
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Moguls and bankers are packing their bags to attend Allen & Company’s annual media conference, which starts Tuesday in Sun Valley, Idaho. The recession is bound to put a damper on this year’s schmoozefest, where the likes of Rupert Murdoch and Barry Diller regularly roam, as executives decide it is not the right time to fly off to a mountain resort.

Those who do attend will be debating the troubled state of traditional media companies and how they will fare in an increasingly digital environment.

“People in the traditional media world are terrified,” Ken Auletta, a New Yorker magazine media writer who will lead a panel on new media at this week’s conference, told Reuters.

“They’re in the analog world, and the world is becoming digital,” he said. “They’re insecure about what’s going to happen to their businesses.”

Young Web entrepreneurs have been adding new excitement to the Sun Valley conference, which has been the birthplace of some high-profile media deals. The founders of social networking sites like Facebook and Myspace and Internet video portals like YouTube and Joost drew large crowds in recent years.

This year, Evan Williams (above), the chief executive Twitter, will likely be in high demand as media moguls try to determine if the hugely popular microblogging service is a money-making opportunity or simply another Web 2.0 fad.

via Sun Valley Buzz: Tough Times and Twitter – DealBook Blog – NYTimes.com.

Facebook vs. Twitter series 10/800: Who’s that following you? July 4, 2009

Posted by zyakaira in Facebook, Social Media, Twitter.
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Facebook is going to take a leaf out of Twitter’s ultimate modus operandi and introduce the option for users to choose to follow others in their circle..in other words, your following me does not beholden me to follow you and vice versa. That freedom is essential to good business. That freedom is also an important part of our personal relationships. just because the mother follows her kid, doesn’t mean the daughter is a devoted follower of Mom :) or nearer home a jealous lover may stalk you without you nagging him forever…the possibilities are ‘endless’

Facebook vs. Twitter series 9/800: More social competition July 4, 2009

Posted by zyakaira in Facebook, Marketing, Social Media, Twitter.
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And before we declare weekend shutdown, Let me remind you that the guys at posterous.com get an amazing amount of clear thinking people who read all my stuff much faster. These visit / hit counting methods are really herculean in their differences from each other but communities like posterous have a great future (and friend feed) because you just get read more often…that’s where emailing to post(erous) is already working out for me, i guess you’ll give it a try too. Aren’t the WordPress team ( and they are one of the very best!) also going to start posting to twitter and facebook very soon? I can smell it in the air here!

Jay Leno Wins Cybersquatting Case July 3, 2009

Posted by zyakaira in Marketing, Online Maketing, Social Media, Uncategorized.
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Jay Leno back on NBCWhen Guadalupe Zambrano registered his Web site in 2004, he probably thought he’d struck digital ‘oil.’ The Texas real-estate agent found a domain name that would attract thousands and thousands of users — thejaylenoshow.com. Just one problem one problem: a certain large-chinned comedian now wants his name back, and it looks like he’ll get it, too.

According to Reuters, the World Intellectual Property Organization issued a ruling today that says Zambrano must turn the domain name over to former ‘Tonight Show’ host Jay Leno within 10 days. The ruling fell under the section of the Anticybersquatting Consumer Protection Act that makes it illegal for someone to mislead, confuse and steer users to their site. Reuters reports that Leno’s 30-year career in entertainment gives him common law trademark rights to his name, and case arbitrator William Towns says Zambrano also registered the site in ‘bad faith.’

Things are looking up for Leno, who will host a new prime-time talk show on NBC this fall called ‘The Jay Leno Show.’

via Jay Leno Wins Cybersquatting Case.

Twitter better then Fox News? series 8/800 :: 16 Year old blogger says Twitter better then Fox News July 3, 2009

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From my groups on Linked In:

This past weekend in Dallas was the word press camp at UTD. Some of the best bloggers in the world took part in this 2 day seminar.
One of the more interesting bloggers was Dave Moyer a 16 year old that is the Founder/President of Bitwiremedia.com. Moyer believes Social Media is more reliable then traditional media. Here is the video interview.

http://yates11.wordpress.com/2009/06/29/16-year-old-blogger-likes-twitter-over-fox-news/

Just curious how many people still depend on traditional media like the networks for their news or how many people are utilizing social media and other distribution channels for information? Let me know your favorite place to gather info?

http://www.linkedin.com/in/yateshuddleproductions

Thanks Chris!

Facebook vs. Twitter series 7/800: Who’s the monkey? July 3, 2009

Posted by zyakaira in Facebook, Social Media, Twitter.
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And the last one ( twitterone.com is catching up with my Financial research/story site at http://advantages.us) for my growing readership. The extract is significant since I was not on the invited Facebook press list! :) (because, I’m not press, I am a big Management Consultant with important things to do )

David Coursey (PC World) wrote: (so did Mashable and a host of other people already)

In a move that may actually pass without a huge uproar, Facebook has begun testing new privacy options that will make the service pretty much just likeTwitter, but only if you want it to be. Or so they say.

If these changes pass without a big user protest it would mark something of a return to normalcy for the service, which in the recent past has become globally-recognized for its ability to tiff users at seemingly every turn.

Once the changes–now in beta and not yet final–are complete, users will be able to decide who can see their Facebook posts on a post-by-post basis. The sounds like a chore, and may be if not implemented properly, but it also makes Facebook potentially much more flexible and useful than Twitter.

With the enhanced privacy controls, described by Facebook execs here and here, users will be able to select quite specifically–from everyone on the planet down to a single friend–who sees which posts.

Twitter makes no such allowances. Once you’ve accepted a follower, they see everything you Tweet. That aspect is part of what makes Twitter more like a news or announcements service and less a way to share information with only your close friends. That, and the 140-character message limitation, which Facebook lacks.

The new Facebook controls, as I understand them, would allow me to post links to blog posts like this one for everyone to see, while items of interest only to my ham radio friends would be visible only to a group of people that I’ve specifically selected.

Create enough groups and you could make Facebook publishing a pretty granular thing, while still maintaining a public face by posting to everyone. This could become complex, but only if you want to add lots of groups and sometimes forget to select the proper setting before sharing.

Reading Facebook’s description of the planned changes, which include getting rid of the oh-so-useless regional networks, I can’t find anything that makes the hair on the back of my neck rise. That is an unusual experience with Facebook lately, so I’ll have to go back and reread a few times.

Still, with the addition of friendly URLs (I am www.facebook.com/coursey), and the forthcoming privacy changes, Facebook may become a better Twitter than Twitter as well as a better Facebook than Facebook is today.

If you want to read more about friendfeed, read @jesse

via Facebook Twivacy(Mashable) and more that is a-Twitter

Facebook vs. Twitter series 6/800: Have you read? July 3, 2009

Posted by zyakaira in Facebook, Social Media, Twitter, Uncategorized.
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Facebook vs. Twitter series 6/800: Have you read?
A small interlude on other big social media things:

Amazon, which sells 50% of the World’s books now has also created a program where even people who do not have a web site can select and recommend titles and any accessories to the reading/viewing/ listening public at large through email links. Of course, it is a small business affiliate / associate program as well but it’s the closest that comes to expressing yourself and does a much better job of it than just a few status updates…

Also, friendfeed with threaded conversations is catching on in a big way! Twitter, you are not alone.

> On July 04, 09 A W 27 D 1, at 12:30 AM , Amit Mittal wrote: >
>>
The last we talked, you agreed that Facebook had taken a turn for the worse with the cluttered status updates like Twitter. Well, it doesn’t end there. Perhaps Facebook already finds it more remunerative, but they are well on their way to emulating Twitter even more. ( Be sure to check all the technical stuff at Mashable!) What is Facebook up to now? Apparently, they are starting a beta to optionally allow your status updates to be made public. That is the whole world out there can see what you think, say or ‘tweet’ on facebook too! which is so liberating and so much more dollars to dream of… Also a new Facebook status search will allow you to search statuses of friends and public denizens ( including your competing school’s placement apps if they are in the public domain!) and thus your statuses are available in the search even if I have missed them once ( tweet!) >>

On the web Advantage ‘zyaada’
Amit Mittal
MD, Advantage Research Pvt Ltd

On the web Advantage ‘zyaada’