Rio wins the 2016 bid, Obama gets the Peace prize :) October 10, 2009
Posted by zyakaira in Olympics.Tags: Marketing, Obama, Olympics, Rio de Janeiro, Sports, Sports Marketing
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Building43 : Twitter spends a lot of time here September 18, 2009
Posted by zyakaira in Twitter.Tags: Digital, Digital Media, Facebook, Media, Twitter, Twitter Valuation, Web 2.0
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Winning market share in the downturn August 26, 2009
Posted by zyakaira in Financial Services, Marketing.Tags: AIG, New York Life, NYLIC, Strategic Marketing
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The New York Life Insurance Company, 9th till last year, jumped to No. 2 in market share behind Metlife with a near 6% market share in Life taking a leaf out of the book of the World’s best. AIG dropped just 4 places in the whole melee of the stimulus and this continuing depression. New York Life simply ‘educated’ prospects about how it was properly capitalised and fully ready in case of any further financial breakdown, bringing it a whole lot of new business ( see story: Slump spurs grab for Markets)
NY Life always had a vibrant sales force and with its diligent processes and adequate attention to current relationships, it has also managed to keep its existing customers happy, increased its share in market friendly Variable Life plans and kept its leadership in Whole Life plans for more than a decade. There is definitely one underlining factor that believers in the risk driven markets model do not realise. The underlying fact in winning is sanity in leadership and focus on the good pieces of business. It is not about Richard Branson and other half baked half thinking brazen tomfoolery like at BofA after the purchase of Merill ( there are some other examples that you can also read at http://advantages.us ) or the GOP reaction to Obama’s healthcare plans. ( And how is Obama’s plan going to make insurance cheaper? It does not seem to be the issue at all!!)
New York Life also lost $3.5 billion on its investment portfolio like the other big banks and AIG but Metlife having taken all of the business headed for AIG ended up with a sky rocketing 12% market share and NY Life managed to increase market share by a further 180 basis points. True, NY Life is but a can of soup for those hit by the recession opportunity..because there are other ways to beat the old leaders in the recession.
One of these popular ways this time has been to give jobs to out of work investment bankers from Goldman Sachs, Lehman and others at Deutsche Bank and some boutiques, that were not owned by these ex bankers. However, Deutsche Bank has already been caught in trying to beat the losers of the recession, continually facing funds shortages in the market and hungry for Capital after market adjustments caught up with its losses.
Yet it is relatively easier, and thus there is an opportunity during a bad recession to catch up with the falling Joneses and come up ahead in the race. It visibly happens in retail in the Coke vs Pepsi and the P&G vs others wars (Unilever in Asia and Europe) or in GM vs Ford, but is equally vehement in markets in banking and insurance. Competition is the life blood of the economy and without such acts it is very difficult to beat any recession.
On a relatively obscure note, that is also why banks running away from Asia are unlikely to survive in the coming decade, as the growth and the money here ensure that the growth is sustainable, and Life and P&C entrants in this market would also do well to learn more regulatory control from the economies in Asia that remained capitalized and capable despite investments sinking..but then that is another article altogether.
Facebook vs Twitter series 16/800: The value of social media in tweets? August 12, 2009
Posted by zyakaira in Uncategorized.add a comment
Facebook at 77 million visitors, Amazon 64 m, Craigslist at 47 m, WordPress at 26m and Twitter at 20m compared to Goog at 157m in June09 – about 2 hours ago from TweetDeck
So $AMZN makes $1.75 bn per month from 64 million visitors
- 5 minutes ago from TweetDeck (11:40 am ET)
That is more than $27 from every single visitor! $AMZN
- 3 minutes ago from TweetDeck
If Twitter made 10% of that they would have sales of $54million to start with ( based on June comscore) – 2 minutes ago from TweetDeck
China’s new loans may surge to a record 11 trillion renminbi ($1.6 trillion) this year as the government refrains from tightening lending rules to protect economic growth – just now from Tweetdeck
Goldman /Blankfein paid a 23% return on the govt’s TARP investment, paying $1.1 billion for the warrants – half a minute ago from TweetDeck
Also Buffet sold a third of his stake in Moody’s
- just now from Tweetdeck
China’s state construction giant raised a $7.3 billion in IPO – 4 minutes ago from TweetDeck
(Green Shoots?) Both American Express (AXP) and Capitol One (COF) reported earnings that were quite weak (seekingalpha dot com) – 2 minutes ago from TweetDeck
$CIT looks in line to become smaller, selling its comml business and most likely losing its aviation lending and rail finance biz profitably – half a minute ago from TweetDeck
BTW, we continue to be short on both $AXP and $COF and bullish on the market ( same as before act. results came out @zyakaira – half a minute ago from TweetDeck
<-> twitter @blrmoneytalkz



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