Will the Sports gravy train ever stop? | Advantage Sports February 9, 2010
Posted by zyakaira in Sports, Sports Marketing.Tags: Advertising, Branding, Marketing, Sports, Sports Marketing
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South Africa 2010, London 2012, Rio 2014, Superbowl XLIV, FIH Hockey World Cup, IPL, NFL, NHL, NBA, MLB, Rugby Union, Vancouver (Winter Olympics) 2010, F1, Barclays Premier League, Bundesliga, Spanish Liga, Barca, Liverpool, Manchester United, Beijing 2008 – And some of them are seriously overdrawn, Man Utd debt of GBP 452 M however is just 1% of the Greek ship going down as we speak..Oil seems to like soccer yet!
Transport for London, Swedish Local Government , would these be comparable brands in the next two years? How about Field Hockey? Will the Indian consumer catch the Kraft bait? Will Bollywood sponsor another game? Banks are still in the game. In fact ING and HDFC Bank had just started in Asia. HDFC Bank is around with Fatafat Cash too..but no ING, no Citi, no BofA after the Mets game or the Mariners , take your pick.
The Saints have the vote | Advantage Brands February 9, 2010
Posted by zyakaira in Sports, Sports Marketing, Superbowl.Tags: Audience, CBS, Facebook, Superbowl
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OR, Did Manning make it anyway?
The Network did. It celebrated Platinum twice over. 106 million viewers. 70 spots for $2.6 million each. Almost value for money, duh!
CBS estimates that Super Bowl XLIV was watched by 106.5 million viewers, which would inch it past 1983’s “M*A*S*H” series finale, which was watched by about 105.9 million.
The network is also reporting that the post-Super Bowl premiere of “Undercover Boss” was hardly incognito, as the 38.6 million viewers made it the most viewed post-pigskin show since the 2001 “Survivor” season premiere.
via Adage – The Rash Report
That, however is only 1/4th of the number of people on Facebook and that is 30 minutes on average, every day of the year!
IPL Diaspora getting a global Identity | Advantage Sports February 8, 2010
Posted by zyakaira in Bollywood, Cricket, Digital Media, IPL, Sports, Sports Marketing, T20.Tags: CLT20, Emerging Media, England, IPL, Manoj Badale, Pakistan, Raj Kundera, Rajasthan Royals, Royals, Shilpa Shetty, Somerset Royals, South Africa, T20, TNT, TNT Royals, Victoria Bushrangers
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A first owner club of Bollywood Celebrity and Star Preity Zinta, Ness Wadia and others gave away the team for a $260 million payment to the sports denizens and growing Corporate Hero Honda. The Hero Honda group is a flagship sponsor of many World Sports events in Cricket and Hockey and a valuation of $260 million is more than 3 times the base price
The Rajasthan Royals co-owned by Raj Kundera, Lachlan Murdoch and chaired by Manoj Badale and Emerging Media were recently valued at $300 million. The team is set to grow the game franchise and take a larger piece of the growing pie. The Royals are on way to owning four more International T20 teams, The Victoria Bushrangers now to be known as the Victoria Royals, The Nashua Cape Cobras, The TNT team that will become the TNT Royals and maybe one more in England or Pakistan. All these teams made it to the Champions League of National Champions / Victors in the first edition of 2009. The Royals will own a sable stake in each of the teams and share revenues and expenses correspondingly with the current owners in each case.
Rajasthan Royals get a greater stake in the game
IPL as definitely been the story of growing franchise and easy access to investment in the world’s greatest sport ( after the Saints kept their part of the bargain in NFL of course).
The no. of foreign players in each IPL franchise was recently raised from eight to ten, while four can play in each game. RR’s wider ownership of teams will de-risk team revenues from such patriotic and seasonal vagaries and bring more certain cash flows investment bankers love to see in any product for sale.
The current Sponsors proudly displayed at the RR WEB
Punjab Kings XI meanwhile have recruited a local industry luminary to support its marketing and are looking to offload a similar ownership stake in India or abroad for their $300 million team, that fared well in the first edition and is looking to come back in the third edition with a new captain. Shane Warne captains the Jaipur based Rajasthan Royals
Gator takes you down that road… | The Brand Bowl February 7, 2010
Posted by zyakaira in Marketing, Sports Marketing, Superbowl.Tags: #SB44, Brandbowl, NFL, Sports, Sports Marketing, Superbowl
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There is Coke, but no Pepsi
Meanwhile, the others we didn’t let you know and The Big Kahuna who has it all on a chart Look out for the fangle dangle on the right listing all the fan sites for the ads..( A few Facebook pages too)
MCDONALDS: The Ads again a Basketball biggie, with Dwight Howard and LeBron James
McDonald’s has signed LeBron James of the Cleveland Cavaliers to a multi-year deal that includes promotional and fundraising efforts.
BOOST MOBILE: The 1985 Chicago Bears reunite to perform a new version of the Super Bowl Shuffle, this time pitching the prepaid wireless carrier.
Coke, Mr Burns?
DENNY’S: The restaurant chain is giving out free Grand Slams again and shows what the announcement will mean for chickens. (And if you don’t know about the DEnny’s Grand Slam breakfast, write to us & we’ll fill you in)
DOCKERS: Men march across a hillside, singing happily about not wearing pants.
KIA: Children’s toys joyride in the Sorrento SUV. They go bowling, get a tattoo, and party in Las Vegas, set to rock tune “How do you like me now?” by British band The Heavy.
HOMEAWAY.COM: Chevy Chase and Beverly D’Angelo as the quirky, traveling Griswold family, sends viewers to a 15-minute film on the company’s Web site.
SNICKERS: Actress Betty White plays football actor Abe Vigoda also appears.
VOLKSWAGEN: The car brand reinvents the game of “Punch Dub” to acquaint Americans with its lineup. Comedian Tracy Morgan appears. The ‘Ouch Dub’ is a hard punch on the face, Don’t drive if you get one.
TACO BELL:Charles Barkley rhymes about the NBA 5 Buck Box. Two Tacos, a Burrito, Cinna Twists and a Drink. Barkley is a well known commentator who played for the ‘Pho’ suns
Yup, i’m hungry..for the game.
Online video viewership February 5, 2010
Posted by zyakaira in Digital Media.Tags: comScore, Live Streaming, Media, Movies, Video, Watching
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These could simply be live streaming numbers in a couple of years?
Online video viewing is more ubiquitous than ever. According to comScore, in the month of December 178 million people watched 33.2 billion videos, with the average viewer watching 187 videos per month in the U.S.
Who gets the money? February 5, 2010
Posted by zyakaira in Marketing, Premier League, Sports, Sports Marketing.Tags: Canucks, ESPN, Hockey, NHL, PHL, Sports, Sports Marketing
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Hockey as in the National Hockey League, just about to finish a season even as Hockey India jumps over last minute hiccups to get on with the IHF Hockey World Cup in the plains..The game was pretty famous as the poor cousin of Cricket and is popular in both the World’s fastest growing economies and Europe, Malaysia, Korea and Australia. Some Latam nations play the game fine. The money in the game is up for grabs for any discerning global brand that wants to make a global impression, just like American Hockey
In a rare gesture, the Cricket body BCCI lent a big hand to the Hockey game this year.
And here’s IPL, live on You Tube February 4, 2010
Posted by zyakaira in Cricket, Financial Services, IPL, Marketing, Sports, Sports Marketing.Tags: Advertising, India, India Advertising, IPL, Max New York Life
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and selling gate on Set MAX
..it’s definitely the decade of female empowerment in South Asia. IPL plays host to 80 International Cricketers this year and 120 next year. Also ten cities host tournament matches. Ofcourse, calculations are currently a little at a loss with Kiwi and Aussie players facing a backlash for the racist and the local meme so strong in the beer we drink..
Also common to Sub Continent campaign themse this year are celebrities from Hollywood and Cricket, Salary Pay days and an unerlying theme of fun and joie de vivre in regular hum drum life. More and More are shot against a ‘real life’ backdrop – a not so rich office decor, a slummy street, a heritage mumbai building. That last one is one of the most shocking yet.
Catch this one from one of the new product launches in poor India by Max New York Life.
Thanks to Campaign India for a wonderful selection
Another like Cadbury India has thankfully no break despite the global takeover drama with its 2010 Campaigns rolled out. Prices for IPL are 50% higher than the first season IPL’s brand valuation will go up steeply because of the new reserve price and two addded teams in the franchise. Re-Auctions of the player pool also start off within a year.
Samba? Just more Superbowl in Asia! February 4, 2010
Posted by zyakaira in Marketing, Sports Marketing, Superbowl.Tags: Asia, China, Japan, Korea, Sports, Sports Marketing, Superbowl
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NFL Cheerleaders promote the NFL Superbowl in Shanghai. Did you also notice the World Series Baseball is as popular in Japan and Korea as the homeland? Of course we export Cricket and esp npow the $3 billion IPL ( Valuation likely to go up by 50% by the time March ends! And Superbowl was sold cheaper this time..:lol
The Audi Spyder 2011 is here February 4, 2010
Posted by zyakaira in Marketing, Superbowl.Tags: Audi, Sports, Sports Marketing, Superbowl, Volkswagen, VW
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Those space frames look awesome. Again the adverts look stunning and might even be mandatory viewing during the Superbowl. Nah! just sayin’ To watch the video , go on to our Advantage Brands site 82000 cars in the US, 1000 in India..sure is a long way from home 
